April Gonzalez on LinkedIn: A little look back at a social campaign we worked on during the Summer for… (2024)

Standing out in wine is about more than just how it tastes.But how do you stand out when everyone is trying to do the same?For the average consumer, choosing wine is often about their mood or label recognition. Yet, as flavors blend and prices become comparable, standing out becomes a challenge.In improv, there's a game called "In the Matter of..." where you choose an adverb and perform a scene that way. It's a fun way to come up with characters and make them stand out.Now, think about using this idea for your wine branding. If you have to pick an adverb to describe how your wine is, what would it be?If your wine is a person how would they be? Where would they be? What are the colors that you see them in? What kind of setting?Is your brand adventurous, or more refined and elegant? Traditional or innovative? Serious or playful? Inclusive or exclusive? Conservative or bold?These kind of thought exercises can help you pinpoint how your brand connects, behaves, and feels. This unique personality to your wine will help you stand out in everything you do, especially when it comes to marketing content.Understanding your brand's personality allows you to weave stories and create visuals that truly resonate. Unsure of your brand's persona? We're here to help discover it. If you're already there, we're ready to highlight those traits and make them sparkle.If you're a winemaker with a unique story to tell, we're here to bring that narrative to life through 3D, design, and animation.The synergy between brand personality and consumer experience shifts a mere choice to a devoted following. So, what's your brand's adverb?#3d #animation#winemarketing #wineindustry#winebusiness

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Keep it fresh 🌶️ 📸 So many restaurants forget this but here's why it's important to refresh your photography regularly... 👉 Stay relevant: The digital landscape evolves quickly, and so do visual trends. Regularly refreshing your images helps keep your content aligned with current trends, ensuring that your brand remains relevant and engaging to your audience.👉 Showcase growth: Fresh images can reflect the growth and evolution of your restaurant. By showcasing new dishes, updated menus, or recent achievements, you demonstrate progress and maintain interest among your followers.👉 Boost visibility and reach: Platforms like Instagram and Tiktok favour active and engaging content. Regular updates with high-quality images can enhance your visibility, attract more interactions, and improve your overall reach. It’s a great way to stay top-of-mind and stand out in a crowded space.Invest in your visual identity and keep your images updated to make a lasting impression! 📷✨#FoodPhotographer#FoodPhotography#RestaurantMarketing

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🎥🥃 Throwback to a Flavorful Collaboration: Dogfish Straight Whiskey Commercial! 🥃🎥As a brand videographer, I have had the privilege of creating engaging narratives for various brands. However, one project that still resonates with me is the commercial I created for Dogfish Straight Whiskey. 🌟Crafting a narrative around the unique flavor profile of Dogfish Straight Whiskey and visually showcasing a Maple Old Fashioned was not just a video shoot, it was a journey into the art of storytelling. As we say in our industry, a good story never gets old. 🍁🍸From conceptualization to the final cut, every step was a blend of creativity and strategic thinking, ensuring the brand's message was at the forefront. This commercial marked a milestone in my journey as a videographer, showcasing what's possible when passion meets profession. 👁️ Feast Your Eyes Again: I invite you to watch (or rewatch) this piece and immerse yourself in the narrative we created. 📈 Reflecting and Looking Ahead: This look back is more than nostalgia. It's a reminder of where I've been and a beacon for where I'm heading – helping brands tell their stories through compelling visuals and engaging narratives.💼 Let's Connect: Are you looking to bring your brand's story to life? I'm just a message away. Let’s collaborate to create something extraordinary!#BrandVideography #Storytelling #CommercialProduction #WhiskeyLovers #DogfishWhiskey #VideoMarketing #CreativeCollaboration #TBT

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🌸 A simple reminder from this experience: reels aren’t about complexity; they’re about authenticity. Twinflower Studio’s genuine quality shows just how powerful real content can be. 🌸 If you're not following Ringside Digital on Instagram yet, you should – all the cool kids are doing it!https://lnkd.in/gUpfFRaY#AuthenticContent #DigitalStorytelling #SupportLocal

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🍽️🚀 𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭'𝐬 𝐀𝐩𝐩𝐞𝐚𝐥 𝐰𝐢𝐭𝐡 𝐀𝐧𝐢𝐦𝐚𝐭𝐞𝐝 𝐕𝐢𝐝𝐞𝐨 𝐏𝐨𝐬𝐭𝐞𝐫𝐬! 🚀🍽️Looking to spice up your restaurant's marketing game? 🎬✨ Animated video posters are the secret ingredient to captivating your audience and filling those seats! Here's why you should consider them for your restaurant:🔹 𝐄𝐲𝐞-𝐂𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐕𝐢𝐬𝐮𝐚𝐥𝐬: Motion grabs attention faster than static images. Add a little animation, and watch your followers stop scrolling to see what’s cooking! 🍕🍣🔹 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐃𝐢𝐬𝐡𝐞𝐬: Highlight your signature dishes with mouth-watering close-ups, steamy effects, or sizzling sounds. 🥩🔥 People eat with their eyes first!🔹 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐎𝐟𝐟𝐞𝐫𝐬: Got a special deal or Happy Hour? 🕒 Animated posters can creatively display time-limited offers, creating urgency and boosting foot traffic.🔹 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝’𝐬 𝐒𝐭𝐨𝐫𝐲: Show off what makes your restaurant unique! Use short clips to highlight your ambiance, the team behind the food, or even a quick peek behind-the-scenes in the kitchen. 👩🍳🍲🔹 𝐁𝐨𝐨𝐬𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Facebook and Instagram love video content! Animated posts often get higher engagement rates, helping you reach more food lovers in your area. 🍽️💬Ready to serve your customers a visual feast? Start creating animated video posters today and let your restaurant shine in the digital world! ✨#RestaurantMarketing #AnimatedVideo #BoostYourBusiness #DeliciousContent #SocialMediaTips #FoodiesUnite #DigitalMarketingMagic #EyeCatchingAds🎥🌟 𝐖𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐬𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐝𝐢𝐬𝐡? 𝐋𝐞𝐭 𝐮𝐬 𝐤𝐧𝐨𝐰 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐰𝐡𝐨 𝐤𝐧𝐨𝐰𝐬, 𝐢𝐭 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐭𝐡𝐞 𝐬𝐭𝐚𝐫 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐚𝐧𝐢𝐦𝐚𝐭𝐞𝐝 𝐯𝐢𝐝𝐞𝐨 𝐩𝐨𝐬𝐭! 👇🍴

📱 A video shot on a sloppy iPhone, no color grading, no magical editing – and yet it picked up 2 MILLION organic views on Facebook and 1.6 million on Instagram. What's the takeaway?In restaurant content, we often focus on showcasing the food, the ambiance, and the presentation – I do it too. But there's something more important that often gets overlooked: the people behind the scenes.This video? It's about the staff, showing how they plate the dishes, the real heartbeat of the restaurant. People resonate with genuine content, seeing the personalities and the vibe that makes the place special. At the end of the day, it's not always about having the best videography or photography skills for a best content. It's about delivering the message concisely and authentically. *Just a personal opinion.*#ContentCreation #OrganicGrowth #SocialMediaStrategy #RestaurantMarketing #VideoMarketing #ContentMatters #AuthenticityInMarketing

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"In the digital age, where visual content reigns supreme, the presentation of your restaurant's offerings can make all the difference in attracting and engaging customers. In this comprehensive guide to restaurant success, we're unveiling 30 essential strategies to elevate your business. Our sixth tip emphasizes the transformative impact of investing in professional photography for your menu and social media. By capturing the essence of your dishes in high-quality images, you not only enhance their visual appeal but also entice potential customers and elevate your brand's online presence. Let's explore how harnessing the power of professional photography can take your restaurant to new heights."

Why do I really love working with small businesses and local brands?These people love their work very much, are ready to experiment, are open to new things and are not afraid of bright decisions.Today I want to share one of these projects that I did for a local Georgian brand (full project is here https://lnkd.in/ekU8ZP4J)CLIENT Max Flavour - local Georgian food brand. Services: catering, private dinners, consulting service for restaurants CHALLENGE Create a promotional illustration and animation for a new brand product - which are salads in jars. The illustration should be easily divided into three parts, each featuring one of the brand's founders. SOLUTION Make an illustration of a town square where the center of the composition is a jar of salad. Around it, ordinary city life unfolds. The characters are the target audience of the brand - young people who lead an active life, care about health and nutrition, but have no time to cook athome#food #activelife #animation #characterdesign #streetlife #smallbusiness #localbusiness

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#SaturdaySpotlight Ever wondered how to make the most out of your shoot day?Recently, my team and i produced a series of 10 digital ad films for a client with each of them having a different setup and premise. Here is a behind-the-scenes picture i captured to highlight the ease-of-movement in the setup so to as to optimise time to the fullest.Picture this: a simple family dinner scene, bathed in mesmerising light, captured effortlessly with our agile camera setup. But here's the kicker – we didn't stop at one; we cranked out 5 films in a single day! Dining tables or anything circular are most prone to consumption of time as one has to manoeuvre to various different perspectives and angles.Keeping in mind the large body of work, we created a lean setup without any compromise in the desired output or client expectation.With strategic lighting & tactful placement of the dining table (within the bungalow's living room), we were able to execute the film in 2 hours.This way, we maximised and achieved our goal of producing FIVE films in just one day! Kudos to the Cinematographer as well as our team at Creative AF! who executed this brilliantly.Do share any smart production techniques that have helped you maximise your content production game?#ProductionHouse #Advertising #CreativeAdFilms #Content #Brand

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